I had done the research, and it all looked good. I set up the page and pointed to an affiliate product as a test and turned loose my ad campaign. It was an immediate sucess!
Unfortunately, it was only immediate. After the first two days, there’s been nothing. I’m still getting plenty of click-throughs, but no more sales .. it’s now to the point where the campaign is no longer worth it, so I’m dropping it.
I don’t know which is worse, having a new campaign be an abject failure from the get-go, or having a false start, like this one.